Kelly J.
Lizcano

Inspira Lab is a market and social research company that focuses on innovating brand development and audience relations through different scientific perspectives. They also provide support in the process of developing products, social, cultural, environmental, or artistic initiatives through their knowledge and expertise.

As PM I was responsible for managing research projects, coordinating with clients, and ensuring that projects are completed on time and within budget, besides managing a team of researchers and analysts to ensure that projects are executed effectively.

Isobar Colombia is a digital marketing agency that creates innovative campaigns and digital experiences for brands. They provide services like digital strategy, creative design, social media management, e-commerce solutions, and data analytics.

Responsible for managing client relationships, identifying new business opportunities, and ensuring that projects were executed effectively. Managing budgets and timelines, communicating with internal teams, and providing insights and recommendations to clients.

As a former Creative Director at Sterling Prensa, I was responsible for overseeing and directing all creative campaigns. This included managing a team of designers, writers, and other creatives to ensure that our clients' needs were met and exceeded.

My role involved working closely with clients to understand their goals and objectives, and then developing creative strategies to achieve them. I also collaborated with other departments within the company, such as marketing and sales, to ensure that our creative efforts were aligned with overall business objectives.

Paso a Paso is a foundation that provides support and resources for individuals struggling with addiction. They offer counseling, rehabilitation programs, and educational resources to help individuals overcome addiction and achieve long-term recovery.

As a marketing director at Paso a Paso, I was responsible for developing and implementing marketing strategies to promote the foundation's services and increase public awareness of addiction issues, have a strong understanding of the target audience and be able to create compelling campaigns that resonate with them. Additionally to manage budgets, track performance metrics, and collaborate with other departments to ensure that marketing efforts align with the foundation's overall goals and mission.